Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Video: Yasushi Nakamuta on Mazda 3's 'unique' design process

It may be leaden with PR-talk but this short presentation by Yasushi Nakamuta, Mazda's director of advanced design studio at the press unveiling of the new Mazda 3 in Melbourne is still worth a couple of minutes of your time. But while the 3 is undeniably attractive we can't help but feel that the 'unique' design process Nakamuta describes (which appears wholly conventional to us) has resulted in little more than a thoroughly normal product. Take a look for yourself at the video to your left.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Porsche Boxster Electric get four wheel-drive or rear wheel-drive

The Electric Porsche Boxster at Michelin Challenge Bibendum We ran a story about the Electric Porsche Boxster back in February, but there really wasn’t a whole heap of information to impart. But now, after Porsche showcased the electric Boxster at Michelin Challenge Bibendum in Berlin, there is a little more flesh to put on the bones of that story. We’d assumed – because there was no reason to assume otherwise – that the three Electric Boxsters Porsche has running around would be all rear wheel-drive, just like the ICE Boxster.